This year has ushered in an exciting wave of creativity in the food merchandise world. The foodie Crocs continue to charm us (though my overflowing shoe rack might tell a different story), but 2025 has brought a remarkable array of food-themed collaborations that truly stand out.
Raising Cane’s has transformed its renowned Texas toast into festive ornaments, while Taco Bell launched a nostalgic collection at Hollister, perfect for fans of early 2000s culture. Not to be overlooked, Ring Pop is offering up real diamond rings priced around $2,000, combining childhood treats with luxury. One of the most surprising partnerships this year is the collaboration between Heinz and Herschel Supply, resulting in a hard-shell luggage set inspired by the iconic red ketchup packet.
If you think ketchup-themed luggage is wild, brace yourself for Chipotle’s recent collaboration that proclaims, “Chipotle is my life,” even at cruising altitude. Chipotle has teamed up with Shay Mitchell’s trendy brand, Béis, to launch an 11-piece collection of travel essentials designed to accompany you on Chipotle runs or globe-trotting adventures.
Chipotle and Béis Introduce a New Travel Collection
The new Chipotle x Béis capsule collection features a variety of items, including carry-on luggage, chic luggage tags, stylish tote bags, and even a unique “Burrito Sling” specifically designed to secure your Chipotle order while keeping it warm.
Here’s what you can find in the Chipotle x Béis To Go Collection:
- The Chipotle Rollers (Available in Carry-On and Large): $278/$378
- The Luggage Cover (Also in Carry-On and Large): $58/$68
- The Burrito Duffle: $128
- The Take Out Tote Bag (perfect for a Chipotle bowl): $98
- The Burrito Holder Sling (insulated to keep your burrito warm): $48
- The Chipotle Napkin Sling (features a pocket for easy napkin access): $78
- The Burrito Pouch Set: $68
- Guac Cup Bag Charm: $34
- The Burrito Luggage Tag: $28
- The Burrito On Board Charm: $18
- The Pepper Key Charm: $18
Naturally, social media is buzzing with excitement over this collaboration of two beloved brands, especially among Gen Z fans.
“My two favorites in one collab… Merry Christmas to us,” one enthusiast commented on Instagram.
“I can’t get enough of this stuff,” said another.
“A burrito has never looked so stylish,” quipped another Instagrammer.
You can grab the entire collection now on Béis’ website. Orders placed before December 16 will arrive by Christmas, but act quickly; the buzz surrounding this collection suggests it won’t last long.
