During the early to mid-2000s, craft breweries emerged throughout the United States, providing a wide array of IPAs, rich stouts, porters, lagers, and ales. While many were quick to celebrate the inventive flavors, there was one glaring absence: a deep-rooted history. There’s something undeniably special about cracking open a cold lager that carries over a century’s worth of heritage. Hamm’s American classic lager offers precisely that.
Founded in 1865, Hamm’s began its journey as Excelsior Brewery under the guidance of founder Theodore Hamm, who migrated from Germany to St. Paul, Minnesota. He took over an existing facility to produce and sell his beer, retaining the Excelsior name for three decades until it rebranded as the Theodore Hamm Brewing Company in 1896.
Despite facing significant challenges, including the Prohibition era that devastated many breweries, Hamm’s adapted by producing soft drinks. Remarkably, it managed to become one of only six breweries in Minnesota during a time when more than 60 once existed.
Why Hamm’s Remains a Favorite Today
Hamm’s
Surviving over 150 years speaks volumes about Hamm’s status among beer enthusiasts. In an era dominated by craft breweries and giants like Budweiser, Hamm’s has maintained its iconic presence. Its affordability has also won over many drinkers, with a 30-pack averaging around $17 at Walmart, translating to under 60 cents per can, though prices might vary by location.
While some criticize its lightness, others celebrate it for the same reason. “Hamm’s is my go-to yard beer,” shared one Reddit user, referring to light beers often enjoyed during outdoor activities. Another praised Hamm’s as possibly the “best light lager,” crediting its cool branding and budget-friendly price.
The branding itself has a nostalgic flair dating back to the 1950s when the Hamm’s bear made its debut. This playful cartoon bear captivated audiences through various TV and print advertisements, and even featured on collectible items like calendars and drink coasters. Although concerns led to the bear being retired, the charming character lives on in the hearts of many, paralleling the affection beer drinkers hold for Hamm’s.
